The East Anglian Ambulance Service have launched a campaign in the wake of the London bombing.
They want us all to enter into our mobile phones an address called "ICE" ("in case of emergency") with the telephone number of our nearest and dearest. That way, if you are found blown up, drowned or otherwise incapacitated and your phone is nearby, the police will be able to get in touch with your family much more quickly. If you have several nearests and dearests, you can enter them all as ICE1, ICE2 and so on.
We think this is a really cool idea - possibly the first really sensible use of a mobile phone for several years. And the best thing is, it was thought up by a real person - we aren't being told to do it by the bloody government!
either on this site or on the World Wide Web.
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